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Practical guides to make your marketing really work

Checklists we use in our diagnoses. Go through them with your team and spot where opportunities are slipping away.

Guide 01

Are you measuring what matters?

Without measurement there’s no optimization. Make sure your marketing measures all the way to the client, not just the click.

  • Every form and every call is tracked as a conversion in Google Ads and Meta Ads.
  • Every lead enters the CRM with its source: channel, campaign and ad.
  • Closed sales are sent back to the ad platforms as offline conversions.
  • You review cost per client, not just cost per click or per lead.
  • Google Analytics and Tag Manager track the events that matter to the business.
Guide 02

Lead response speed

A lead that waits goes cold and ends up talking to someone else. These points make the difference.

  • Every lead gets an automatic reply as soon as it arrives, including after hours.
  • Every lead has an owner and a follow-up task.
  • Follow-up combines channels: call, WhatsApp, SMS and email.
  • There’s a sequence for leads who don’t answer the first time.
  • You measure response time and review it with the team.
Guide 03

Checklist for a landing page that converts

Before increasing ad spend, make sure the page that receives the traffic is ready to convert.

  • It has a single goal and one clear main action.
  • The headline delivers on what the ad promised.
  • The call to action is visible without scrolling, also on mobile.
  • The form only asks for what’s essential.
  • It includes social proof: reviews, cases or client logos.
  • It loads fast on mobile.
Guide 04

Google Business Profile: the basics

For local businesses, the Business Profile is often the fastest way to gain visibility in your area.

  • Categories, hours, services and service area complete and up to date.
  • Name, address and phone identical on your website and in directories.
  • Real photos of the business, the team and the work.
  • A process to ask every happy client for a review.
  • A reply to every review, including negative ones.

Want us to go through it with you?

In the diagnosis we review these points with your real data and tell you what to fix first.

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